This Privacy Policy describes how Div & Chic (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website or otherwise communicate with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to the user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected.

By accessing or using any part of the Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not use our Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal and regulatory obligations. Any updates will be posted on this page with a revised “Last updated” date.

How We Collect and Use Your Personal Information

We collect personal information from various sources depending on how you interact with our Services. We use this information to operate our business, fulfill orders, improve our Services, communicate with users, comply with legal obligations, and protect our rights and users.

Personal Information We Collect

Information You Provide Directly

When you interact with our Services, you may provide us with the following information:

• Contact details: name, phone number, email address, and postal address
• Order information: billing address, shipping address, payment confirmation, order history
• Account information: login details such as username and password
• Shopping activity: products viewed, added to cart, purchased, reviews submitted, loyalty points, referrals, or gift cards
• Customer support information: details shared when contacting us for assistance

Providing certain information may be required to access specific features of the Services.

Information Collected Automatically

We automatically collect certain information when you access or use our Services, including:

• Device and browser information
• IP address
• Network connection details
• Pages viewed, interactions, and browsing behavior

This information is collected using cookies, pixels, and similar tracking technologies.

Information from Third Parties

We may receive information from third-party service providers, including:

• E-commerce and hosting platforms (such as Shopify)
• Payment gateways, which securely process payments on our behalf
• Marketing and analytics partners who help measure performance and improve advertising

We do not store or process complete payment card, UPI, or bank details. All payments are handled securely by authorized third-party payment processors.

How We Use Your Personal Information

Providing Products and Services

We use your information to:

• Process orders and payments
• Deliver products
• Manage accounts
• Handle returns, exchanges, and customer support

Marketing and Advertising

We may use your information to:

• Send promotional messages via email, SMS, or WhatsApp
• Display relevant advertisements on our website and third-party platforms

You can opt out of promotional communications at any time.

Security and Fraud Prevention

We use personal information to detect, prevent, and investigate fraudulent or unauthorized activities. You are responsible for maintaining the confidentiality of your account credentials.

Service Improvement and Communication

We analyze user behavior to improve our website, services, and overall customer experience.

Cookies

We use cookies to enhance functionality, remember user preferences, analyze website performance, and support marketing activities. You can control cookie settings through your browser; however, disabling cookies may affect site functionality.

How We Share Personal Information

We may share personal information with:

• Service providers (payment processors, delivery partners, IT support, analytics providers)
• Marketing and advertising partners for performance tracking and promotions
• Legal authorities when required by law or to protect our rights

We do not sell personal data in the traditional sense. Any data sharing is limited, lawful, and for legitimate business purposes only.

User-Generated Content

If you submit reviews or other content publicly on our Services, that information will be visible to others. We are not responsible for how third parties use publicly shared information.

Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies separately.

Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If such data is identified, it will be deleted promptly.

Data Security and Retention

We implement reasonable security measures to protect personal information. However, no method of transmission over the internet is completely secure.

We retain personal data only as long as necessary to fulfill business, legal, or contractual obligations.

Your Rights

Depending on applicable laws, you may have the right to:

• Access your personal data
• Request correction or deletion
• Withdraw consent
• Restrict or object to certain processing

Requests can be made using the contact details below. We may verify your identity before responding.

India-Specific Compliance

In accordance with the Digital Personal Data Protection Act, 2023 (India), we collect and process personal data only for lawful purposes and with appropriate consent or legal authorization. Users may request access, correction, withdrawal of consent, or deletion of personal data as permitted by law.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Div & Chic
📍 330 & 331, Naulakha, Sadar Bazar, Agra, Uttar Pradesh, India
📧 Email: divandchic@gmail.com